How to Price Your Sitter / Nanny Services

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Jan 7, 2019
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When placing an ad for your Baby Sitter or Nanny Services on sites like Urbansitter or Sitter City, probably the most important thing is how you price yourself. And one of the best places to start is with a list of average rates for the city nearest you. That will give you the best idea of where to start because it will show you around which price most sitters / nannies in your area are at.

The great thing about these sites, Urbansitter and Sittercity is that you can make your own price. Studies show that gig companies that allow workers to set their own price – the workers always make more than from the companies that force workers to accept a certain price. So good for you on that. You’ll most certainly do better than a lot of people at other gig companies.

But, with that said – price setting is the trickiest part. And the trick is not to set your price lower than what your potential clients would and could pay. But also not to said it higher than what they’re willing to pay! And that is indeed tricky.

An old Airbnb rule said you should keep your place booked only 80% of the time. (A lot of Airbnb hosts live in areas where they could literally be booked 100% of the time). So, in those areas they suggested instead of having the goal of 100% bookings, your goal should be 80% occupancy. Why? Because if you’re at 100% all the time, it means your price is too low. But if you’re at 80% it means you’ve raised the price just enough to scare off the stingiest 20% of the customers. But because your rates are higher, you’ll actually make more than you did at the lower rates with 100% occupancy. So, more money, less work. That’s what we all want, right!

Anyway, here’s a list of the average rates nannies and baby sitters earn in cities around the country. The first list is in alphabetical order so you can find your city quickly. The second one is sorted from highest to lowest based on what nannies make. So you can find the highest paying cities there (and move there!). And the third list is again the same list but just sorted in a different way. The last one is sorted from highest to lowest based on what baby sitters make.

Hopefully you can use these as a guide, at least as a starting point to give you a basic idea what you should charge.

Good luck!

U.S. National Average $14.22 per hour $13.95 per hr


WAGES BY CITY (Alphabetical Order)
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WAGES BY OCCUPATION (Nannies)
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WAGES BY OCCUPATION (Baby Sitters)
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Average Salaries for Nannies & Babysitters (based on 2 children)

Rates based on 2 children Nannies / Babysitters

Atlanta, GA $11.22 per hour $12.95 per hour

Austin, TX$16.25 per hour $13.70 per hour

Baltimore, MD$13.83 per hour $14.33 per hour

Boston, MA$18.75 per hour $18.16 per hour

Charlotte, NC$14.60 per hour $12.80 per hour

Chicago, IL$14.96 per hour $12.80 per hour

Cleveland, OH$12.00 per hour $12.50 per hour

Columbus, OH$11.50 per hour $10.60 per hour

Dallas, TX$13.75 per hour $14.10 per hour

Denver, CO$11.66 per hour $14.25 per hour

Detroit, MI$11.25 per hour $10.75 per hour

Hartford, CT$11.75 per hour $13.50 per hour

Houston, TX$15.00 per hour $12.14 per hour

Los Angeles, CA$16.17 per hour $15.48 per hour

Miami, FL$13.00 per hour $15.00 per hour

Minneapolis, MN$13.50 per hour $13.20 per hour

New York City, NY$17.77 per hour $18.19 per hour

Philadelphia, PA$13.57 per hour $13.60 per hour

Phoenix, AZ$10.00 per hour $12.00 per hour

Portland, OR$15.50 per hour $14.55 per hour

San Diego, CA$15.92 per hour $11.66 per hour

San Francisco, CA$18.50 per hour $17.12 per hour

Seattle, WA$16.45 per hour $16.81 per hour

Tampa, FL$11.42 per hour $13.30 per hour

Washington, D.C.$17.30 per hour $15.35 per hour

U.S. National Average $14.22 per hour $13.95 per hour

(Cities above the previous line pay above average nationally. Cities below this line pay below average).

Atlanta, GA $11.22 per hour $12.95 per hour

Austin, TX$16.25 per hour $13.70 per hour

Baltimore, MD$13.83 per hour $14.33 per hour

Boston, MA$18.75 per hour $18.16 per hour

Charlotte, NC$14.60 per hour $12.80 per hour

Chicago, IL$14.96 per hour $12.80 per hour

Cleveland, OH$12.00 per hour $12.50 per hour

Columbus, OH$11.50 per hour $10.60 per hour

Dallas, TX$13.75 per hour $14.10 per hour

Denver, CO$11.66 per hour $14.25 per hour

Detroit, MI$11.25 per hour $10.75 per hour

Hartford, CT$11.75 per hour $13.50 per hour

Houston, TX$15.00 per hour $12.14 per hour

Los Angeles, CA$16.17 per hour $15.48 per hour

Miami, FL$13.00 per hour $15.00 per hour

Minneapolis, MN$13.50 per hour $13.20 per hour

New York City, NY$17.77 per hour $18.19 per hour

Philadelphia, PA$13.57 per hour $13.60 per hour

Phoenix, AZ$10.00 per hour $12.00 per hour

Portland, OR$15.50 per hour $14.55 per hour

San Diego, CA$15.92 per hour $11.66 per hour

San Francisco, CA$18.50 per hour $17.12 per hour

Seattle, WA$16.45 per hour $16.81 per hour

Tampa, FL$11.42 per hour $13.30 per hour

Washington, D.C.$17.30 per hour $15.35 per hour
 

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